YouTube’s biggest growth these past few years has come from viewership on TVs, and the Google-owned company is now looking to make some more money from that.
One way to do it is the introduction of unskippable 30-second ads on TVs. These are now available for advertisers globally. The company explains to advertisers that its AI “dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second connected TV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time”.
Obviously, the solution is to pay for YouTube Premium if you…
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